Ariane's Reflect Rundown

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Reflect Rundown! 🌱

This week, Ariane dives into PETA’s latest campaign, which takes a playful turn to promote a plant-based diet. Swapping shock for charm, the ad uses colourful animation, catchy music and a focus on human benefits - tapping into empathy and positivity to engage audiences who might usually tune out from moral-heavy vegan messaging.

📣 Reflect Rundown: insights, standout campaigns, and industry updates 📣

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Reflect Digital is a performance marketing agency specialising in behavioural science and psychological nudges to help ambitious global brands and eCommerce businesses elevate their marketing approach.

www.reflectdigital.co.uk/